Shoe Dog by Phil Knight is the story of how a group of people came together to form Nike.
Did you know that Nike was form in the 1960’s ?
Or for the first 7 years of its existence, it was a shoe trader, importing japanese brands and selling them in the USA ?
Or that its founder Phil Knight was an athlete himself and was helped by his coach to create better running shoes for his athletes ?
Yes, we may take high tech sports shoes for granted but in the 60’s it was very different story all together.
Shoe Dog chronicles the ups and downs the founders went through, almost shutting down the company in the process and ultimately persevering to build one of the greatest brands in the world.
Today, Nike’s sales top $30 Billion per year.
The book is crisp and fast paced and before you realise it, you have covered the journey of almost 5 decades in a few hundred pages.
A true story of grit, determination, perseverance and what a truly great band of passionate people can do.
"I thought of that phrase, “It’s just business.” It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad."